With the weather project now finished, work begins on the 7 week final major project. This is my A3 project proposal sheet showing the idea for my FMP. We each had to present an idea to our crit groups which was great because of the feedback and ideas that were shared. For my project I aim to create a brand identity for a new underground jazz/hip-hop record label. I want to create a logo, album covers, clothing and maybe a digital representation of the brand in some way. This group crit highlighted some important aspects of the project to me that I would have otherwise overlooked. For example, weather to make the brand unique to myself or personal in some way, making the brand mainstream or underground and the type of branding I want to do. In conclusion, this sheet highlights my intentions for the next project and I look forward to
starting it.
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